At Health Enterprise East we believe in improving healthcare through technology and innovation.

We are uniquely connected with the NHS, medical technology industry and governmental organisations, and provide advice and support to each of these key parties in the healthcare innovation landscape.

Our industry consulting offer uses tested tools and pragmatic methodologies to produce the best advice, knowledge and insights for medtech companies to be commercial successful. 

We understand markets, provide insights, investigate health economics, facilitate connections, manage IP and advise on innovation.

Download the overview flyer for MedTech CONSULTING

Contact Us

  • Joop Tanis - Director MedTech CONSULTING and Business Development

  • Email:

  • Tel: 01223 928040 Mobile: 07725 846573



A methodical approach to market access and business strategy​.

Understanding the market environment for your product is the single most important factor for commercial success.


Providing clinical pathway, procurement and reimbursement insights.

Key stakeholders required for MedTech adoption: beneficiary (patient), user (clinician) and buyer (NHS organisation) often have different interests and requirements.


Understanding value proposition, economic impact and pricing.

MedTech products aim to deliver the best clinical outcomes. To achieve this understanding the Economic Impact is essential for commercial success.


Connecting businesses with clinical and technical experts​.

Having access to the right knowledge and expertise is an essential part of successfully developing and new products.

MedTech IP

Understanding IP position and due diligence for investment and growth.

Understanding the status, value and potential of your product is essential for product commercialisation, helping a business to grow and maximise its potential. 


Advising on and delivering healthcare innovation programmes.

To achieve the radical innovations needed to meet future healthcare demands requires a culture of innovation and methods to achieve this.