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Understanding value proposition, economic impact and pricing
MedTech products aim to deliver the best clinical outcomes. To achieve this understanding the Economic Impact is essential for commercial success.
Health Economic expertise will enable you to understand the financial impact your product will have.
Our pragmatic approach to Economic Modelling will provide the financial parameters that will determine the value proposition, pricing and purchasing behaviour.
Using established Health Economics and Outcomes Research (HEOR) tools will give you the Value Proposition information, needed for your payers to purchase your products.
We can help you understand who is the buyer of your product, what evidence you will need to present of its Cost Effectiveness and what they might be willing to pay.
This will enable you to understand the Route to Market and how to get your product adopted.