Secondary market research can provide a comprehensive understanding of a market, its dynamics and the potential for a product within. Whilst hugely valuable, it is typically assumption-based which can lead to uncertainty and increased risk. Seeking insights from key opinion leader interviews can help to mitigate this, giving greater confidence in decision-making. For embodied solutions, stakeholder feedback and validation measures delivery against requirements and practical interaction.

The team at Health Enterprise East (HEE) is experienced in conducting many forms of research, including in-depth, technology-rich, interviews, focus groups and user observation studies.

Case Study: Understanding the clinical need for a tracheostomy dressing

 

A client wanted to explore the clinical need for a novel dressing for patients with a long term tracheostomy.

To support this, HEE:
 
  • Put together a programme involving visiting clinical staff in ICU and  respiratory departments, and clinical nurse specialists to gain insight into the current practises employed, issues and requirements
  • Gained a balanced view through the research into understanding the need for such a dressing by drawing opinions from across three hospitals and a range of stakeholders  
  • The product was seen to be of value for tracheostomy patients, however the product required design iterations  to reach its market potential


With these insights, client made changes to the design of the product to take back to the market for further evaluation, prior to product roll out.


Case Study: Understanding the potential for honey-based dressings in wound healing care pathways

 

A client wanted independent research carried out to understand the potential for the company’s honey based dressing in the wound care market.

For this work HEE:
 
  • Put together a programme involving visiting Tissue Viability Nurses (TVNs) and community matrons to gain insight into the current practises employed in the management of chronic wounds
  • Gained a balanced view and understanding of the needs for such products in the care pathway by visiting 3 hospitals and 3 community care organisations
  • Established that whilst there are opportunities for the product  within the acute care, this setting was not considered to be as significant as the interest within the community care where the interest in honey-based dressing was higher and cost-savings pressures are increasing
  • Identified through research additional important product design considerations and product variants required to ensure greater market up take


These insights gave the client direction for both product marketing and future product development.